John Zimmel

John Zimmel Helps Brands Earn More Revenue Through Creative Product Placement Strategies

Product placement has been used successfully on TV shows and in movies, and its effectiveness has proven to thrive in the realm of social media through the use of influencers and celebrities. John Zimmel, a media entrepreneur in his early twenties in Greenwich, CT, helps his clients capitalize on the social influencer wave so they can rake in more revenue and brand awareness.

John Zimmel (29)“Product placement is a very effective marketing tool,” said John Zimmel. “A famous example is Reeses Pieces in ET, Ray-Bans in Risky Business, and FedEx in Castaway. Only now with social media, companies do not necessarily need to spend millions of dollars to gain more customers and revenue. They simply have to find the right person, with the right content and right amount of followers.”

“Social media product placement is for any budget,” said John.

Even major brands like Coca-Cola are replacing some of their traditional advertising with social campaigns, whereas smaller companies can quickly rise in the ranks by creating demand for products on Instagram and YouTube through product placement and reviews.

“For product placement on Instagram, influencers simply have to tag the company, creating more visibility to the brand. Depending on the contract, the product can be the predominant focus or used as a background prop. Regardless of what a company decides, the key is to utilize the user-generated content to create an authentic buzz,” said John Zimmel.

In terms of using YouTube, John Zimmel continued, “Vlogging is a huge revenue generator for both the influencer and the company. Vlogger, like influencers, connects directly with their demographic because they themselves are a representation. If a vlogger can create a personal brand that is relatable, accessible, and trustworthy, it creates a positive connotation with other companies he or she partners with.”

The most common product placement types on Youtube include simple product placements, which include casually placing the product in the shot, quickly picking up or using the product, or mentioning the product in the video briefly, without interruption to the main topic. Alternatively, the vlogger can go into a brief or in-depth review of the product, in which the review may be in conjunction with other product reviews. If the company wants to be exclusively featured, it will need to sponsor the video in its entirety, which usually entails using up a large chunk of the marketing budget.

“Product placement is popping up everything across social,” said John. “From live videos, stories, and photos, companies can take advantage of the many entertainment options. Just remember to take into account the relationships influencers build and the quality of content. The more authentic the influencer is, the better the impact on your brand.”

About John Zimmel

John Zimmel is a young, vibrant entrepreneur from Greenwich, CT who’s eager to take his clients’ brand recognition to the next level through social media strategies and high-quality digital content. John Zimmel owns and operates four businesses including his modern-day communications parent company, Labyrinth35X; audio production company, Grass Fed Audio; digital content creation agency, West 35 Media; and his video production company, Nameless Productions. John Zimmel is also a performer himself of magic.

Labyrinth35X – https://labyrinth35x.com/
Grass Fed Audio – https://www.grassfedaudio.com/
West 35 Media – https://west35media.com/
Nameless Productions – https://www.namelesswebsite.com/

John Zimmel: Five Tips on How to Break into the Influencer Game and Get Paid

John Zimmel, a young entrepreneur from Greenwich, CT helps personalities find their personal brand and influencer niche. Here are a few basic rules in how to break into influencer marketing according to John.

Influencer marketing is on the rise. In fact, brands spent over $5 billion on influencer marketing in 2018 and the number will only increase. That’s because influencers work, and trends are finding that social media influencers do not need to have millions of followers to make an impact. Micro-influencers, for instance, generally have less than 100K and still get contracted with big name brands.

“It’s about creating value for your audience,” said John Zimmel. “The more you create valuable content that the audience connects with, the more they will see you as a peer and become to trust your opinions. When a brand sees that in your social pages, that’s when you become an asset to them and a partnership can form.”

John Zimmel understands how overwhelming the thought of becoming an influencer is. But with four media companies under his name, he has helped many clients navigate social media, build their personal brands, and become industry influencers. Here are five basic tips he says will help get anyone started on the path to becoming a paid influencer.

1) Choose Your Niche:

“As an influencer, you’ll be hyper-focused on one topic in one industry so choose something you’re passionate about,” said John Zimmel. “And there are so many niches to choose from, don’t be afraid to brainstorm different ideas.”

“Pull your niche from your daily life,” continued John. “It could be wine on a budget, hiking with your dog, or even fishing.”

2) Understand Your Target Audience:

“In marketing to your target audience, you want to create a buyer persona to understand your audience in a hyper-focused way,” said John.

Buyer personas are fictional representations of an ideal audience or customer.

“Conduct a fake interview with your ideal follower. What do they do? How old are they? What are their hobbies, likes, and dislikes? What are their goals, challenges, and motivations?”

3) Establish Goals:

“Being an influencer is more about gaining followers and getting paid,” said John. “Remember to focus on engagement. How many comments and likes are you getting? Are you engaging back? That is essential in creating a sense of community for your followers. Establish how you will measure the success of your personal brand and then experiment with different strategies. Understanding the strategies of your success is a great tool to have when working with name brands.”

4) Decide on Content:

“Decide on the type of content you want to share,” said John Zimmel. “Do you want to do videos, photos, articles, or a combination? This is will determine which platforms you should focus on.”

5) Choose Social Media Channel:

“Different social media channels allow different content formats,” said John. “So if you want video, choose Facebook and Instagram. If you’re more of a blogger, maybe LinkedIn is your goto. Remember to stick to 2 to 3 platforms as your main network. This helps keep your focus on creating engaging content more consistently.”

About John Zimmel

John Zimmel is a young, vibrant entrepreneur from Greenwich, CT who’s eager to take his clients’ brand recognition to the next level through social media strategies and high-quality digital content. He owns and operates four businesses including his modern-day communications parent company, Labyrinth35X; audio production company, Grass Fed Audio; digital content creation agency, West 35 Media; and his video production company, Nameless Productions. John Zimmel is also a performer himself of magic.

Millennial Entrepreneur and Magician, John Zimmel of Greenwich, CT, Offers Advice on Breaking into the Realm of Magic

John Zimmel lays out a few tips for budding magicians and creating magical experiences

John Zimmel is a young entrepreneur that’s full of ideas, energy, and momentum. He owns four main business, Grass Fed Audio, West 35 Media, Nameless Productions, and his parent communications company, Labyrinth35 X. He also has a side project in magic.

Invictus Magic, a magic-entertainment company that sells over 15,000 products, serves as more than a passion project for John. In fact, he owns 30% of the company! John Zimmel and Invictus Magic help magicians distribute and promote their magic products. Through his media companies, John Zimmel also helps budding and mature magicians alike promote their brand through social media campaigns.

As a magician himself, John Zimmel understands the barriers that involve breaking into the magic industry. 

“The key to breaking into the magic industry is first believing you can,” said John Zimmel of Greenwich, CT. “Second, practice. Practice niche tricks and practice in front of an audience, even its your younger brother or a corner on the street.”

“Magic is a great business to break into,” said John Zimmel. “You do not need to be a David Blaine to put smiles on people’s faces or entertain a crowd.”

John continued, “And remember first and foremost that you are an entertainer. You can captivate an audience with even the most basic of tricks.”

Some basic crowd pleaser magic tricks include basic mind reading, a color changing card, rubics cube magic , and vanishing coin.

Want to learn more about John Zimmel and his magic? Click here to read more. 

About John Zimmel
John Zimmel is a young, vibrant entrepreneur from Greenwich, CT who’s eager to take his clients’ brand recognition to the next level through social media strategies and high-quality digital content. He owns and operates four businesses including his modern day communications parent company, Labyrinth35X; audio production company, Grass Fed Audio; digital content creation agency, West 35 Media; and his video production company, Nameless Productions. John Zimmel is also a performer himself of magic.

John Zimmel Helps Personal Brands Gain Followers Through Vlogging

John Zimmel Greenwich

John Zimmel is a millennial entrepreneur that owns four businesses focused on media and building up personal brands. He has worked with the Guinness Book of World Records to capture the world record for the longest pogo jump and has teamed up with a World Champion Skimboarder.

As part of his brand-building strategy, John Zimmel offers consulting and setup for vlogging, or video plus blogging.

“Video is becoming increasingly important in building a brand,” said John Zimmel. “Especially if you want to appeal to millennials and younger generations.”

A vlog usually consists of creating a video of yourself or an event and publishing it on your social media outlets or Youtube channel.

“Brands can use video to educate, entertain, or even market their products and services to their followers,” said John.
“Vlogs also enrich content on the brand’s webpages, creating more opportunity to be ranked higher on Google searches.”

“Vlogging adds a personal touch,” continued John. “Video gives your company or brand a face, makes you seem more accessible, and offers a sense of intimacy for your followers. It also is an opportunity to show off your expertise, build trust and loyal fanbase.”

John Zimmel helps brands use their vlogs to reach a wider, yet targeted audience and teaches personalities to record their vlogs with limited recording equipment. He will also show his clients how to use social media and other content creation strategies to increase brand awareness.

“It’s important to set goals and decide on the intent of the vlog,” said John Zimmel. “Don’t be afraid to be creative and think outside the box.”

John Zimmel works with his clients to ensure vlogs are posted consistently and are promoted organically and through paid search.

“Integrate your vlog into your website and ensure its able to be shared across your social media platforms consistently,” said John. “At Labyrinth35X, we use all the resources available to grow business for our clients.”
Want more advice on vlogging, see what else John Zimmel has to say in his blog post.

About John Zimmel

John Zimmel is a young, vibrant entrepreneur from Greenwich, CT who’s eager to take his clients’ brand recognition to the next level through social media strategies and high-quality digital content. He owns and operates four businesses including his modern-day communications parent company, Labyrinth35X; audio production company, Grass Fed Audio; digital content creation agency, West 35 Media; and his video production company, Nameless Productions. John Zimmel is also a performer himself of magic.

Labyrinth35X – https://labyrinth35x.com/
Grass Fed Audio – https://www.grassfedaudio.com/
West 35 Media – https://west35media.com/
Nameless Productions – https://www.namelesswebsite.com/

John Zimmel Lists Three Tips for Becoming an Entrepreneur

John Zimmel Greenwich CT

At 21 years’ old, John Zimmel is a budding entrepreneur. Here’s three tips that he says will help other young go-getters get their businesses up and running.

Just a few short years ago, John Zimmel was not a business owner. In fact, much like many young people, he didn’t quite know what he wanted to do with his career, or where to start. John only knew that working a nine to five job was not for him.

“I realized I needed something where I could express myself creatively. Construct a career that I could be proud of and energize my day today,” said John Zimmel. “I wanted to be my own boss.”

John is not alone. One survey found that 66% of millennials have goals to start their own business. Yet, many do not. Lack of experience and huge student loan debt have been cited as the main obstacles. But young people have a huge advantage in the self-employed market with opportunities to succeed more quickly than the generation before them. One report from BNP Paribas showed that entrepreneurs between the ages of 20 and 35 had already founded double the amount of businesses as those over 50.

John Zimmel is a prime example. At 21 years old, he already owns four businesses in multiple states. He knows the feeling of wanting to start a self-employed life and knows how daunting the thought of it can be. Here are three tips that helped him get organized and finally launch his passion career as an entrepreneur.

Find What’s Right for You
“Be open to the exploration of the many facets of your life,” said John. “What is exciting to you? Follow your gut. If something feels lackluster, then it’s not right. If you feel inspired and energized by the thought, then you are on the right track.”

John continued, “Some examples include the realization you love math. You love talking about it, breaking it down, and helping people figure it out. This could lead you to a self-employed tutor. Or maybe you love planning trips on a budget. Do that for other people.”

Create a Support Network
“Surround yourself with similar masterminds,” said John Zimmel. “Build a network of people that support you, can advise you, and work with you now or in the future. Building a network is key to any successful business and opens up opportunities that you wouldn’t have thought of yourself.”

To get your networking off the ground, John recommends attending local chapters of business groups regularly to meet people in the same industry and gain experience meeting new people face-to-face.

Know Your Target Audience and Know How to Create Value for Them
“Understanding your audience is very vital to your business success,” said John. “Ask yourself who your customers are. Will your service be relevant to their daily life? Why would they need you? You need to come up with a value proposition, if you have nothing to offer your customers, then you don’t have a business.”

About John Zimmel
John Zimmel is a young, vibrant entrepreneur from Greenwich, CT who’s eager to take his clients’ brand recognition to the next level through social media strategies and high-quality digital content. He owns and operates four businesses including his modern-day communications parent company, Labyrinth35X; audio production company, Grass Fed Audio; digital content creation agency, West 35 Media; and his video production company, Nameless Productions. John Zimmel is also a performer himself of magic.

Labyrinth35X – https://labyrinth35x.com/
Grass Fed Audio – https://www.grassfedaudio.com/
West 35 Media – https://west35media.com/
Nameless Productions – https://www.namelesswebsite.com/

On A Mission to Create Stellar Content, John Zimmel Launches Digital Content Agency, West 35 Media

Millennial entrepreneur, John Zimmel, knows how to gain followers and keep them. Now he wants to help local businesses and personal brands do it too.

Twenty-one-year-old entrepreneur, John Zimmel, has announced his fourth start-up business, digital content agency, West 35 Media. The company is on a mission to “bring the best quality to all our projects to make sure our clients are as happy as possible.”

John Zimmel created West 35 Media to help businesses and individuals looking to build their personal brand bring in fresh followers, collaborators, and clients through high-impact digital content. In his early twenties, John offers and fresh perspective that many brands or companies lack.

“Other agencies often offer up a specific science to growing a brand’s audience,” said John Zimmel, owner of West 35 Media. “But at West 35 Media, we offer more than that. Our team grew up in the age of social media. We innately know what it takes to create engaging, high-impact content; how long a video should be; when to launch a product and how to get people interacting with a brand. We live and breathe it.”

Digital content agencies are becoming increasingly important. Big and small, brands are looking to these agencies to create a broad reach and tell stories in a way that resonates with the target audience.

“We’re helping brands form a blended, 360-degree approach,” said John Zimmel. “From branding to website design, to social and digital content, we help clients build a cohesive message and story that their audience connects with every time. Whatever a client needs, we will do it all.”

In addition to West 25 Media, John Zimmel is a budding entrepreneur. At only 21 years old, John has built four start-up companies that are becoming integral businesses within the communities they serve. From media production to digital content creation, John is helping businesses and influencers alike build up their brand from end-to-end. He’s worked with small and large companies, including General Electric and Samsung.

About John Zimmel

John Zimmel is a young, vibrant entrepreneur from Greenwich, CT who’s eager to take his clients’ brand recognition to the next level through social media strategies and high-quality digital content. He owns and operates four businesses including his modern-day communications parent company, Labyrinth35X; audio production company, Grass Fed Audio; digital content creation agency, West 35 Media; and his video production company, Nameless Productions. John Zimmel is also a performer himself of magic.

Labyrinth35X – https://labyrinth35x.com/
Grass Fed Audio – https://www.grassfedaudio.com/
West 35 Media – https://west35media.com/
Nameless Productions – https://www.namelesswebsite.com/

John Zimmel’s Advice on Following Your Passion

John Zimmel

John Zimmel, a 21-year-old entrepreneur, has followed his passion for filming, resulting in the launch of his four successful start-up businesses.

Twenty-one-year-old entrepreneur, John Zimmel, owns four start-up businesses. As an eager entrepreneur, he has big plans for the future of his parent company, Labyrinth 35X and its subsidiaries. But before Zimmel was running his businesses in two different states, he was a young man without a clear direction. It wasn’t until he went on a mission trip with his church that he realized his passion for filming.

“It’s not always clear to someone what their passion should be,” said John Zimmel. “But it is important to keep trying different things. Get out there and experiment. Sometimes what you love is right under your nose.”

Once John Zimmel started following his passion, everything fell into place. His communications companies have led to him working NY Fashion Week and filming with Guiness Book of World Records. John also vlogs every day on YouTube, developing his personal brand while having fun.

“You just have to get out there and do it, regardless of fear,” said Zimmel. “You have to start somewhere, even if that somewhere is with no experience at all. If you’re excited about it, then you’re on the right track. Before you know it, you’re launching yourself out of bed every morning ready to start your day doing what you love.”

There are a few ways to discover one’s inner passion but John Zimmel has one simple question to ask yourself to get the ball rolling: “What do I actually like to do? Like really?”

Here’s how John explains it.

“Think back to when you’re a child. Did you take apart your toys and put them back again or conduct mini-productions with your stuffed animals? What about now? Make a list of activities you know, or at least think, you know you like to do. Additionally, look for those peak moments that you remember as fun.

Don’t be afraid to think outside the box and dream big. Maybe you secretly like the idea of leading people, and openly love the idea of drinking craft beer and playing video games. Guess what? That sounds like a pretty cool bar concept and you get to be the business leader you’ve always wanted to be.

Once you have you’re list you can narrow down your favorites and research ways to monetize your gifts.”

“There are limitless opportunities out there,” said John Zimmel. “If you follow your calling, there is bound to be someone that can benefit from it.”

About John Zimmel

John Zimmel is a young, vibrant entrepreneur from Greenwich, CT who’s eager to take his clients’ brand recognition to the next level through social media strategies and high-quality digital content. He owns and operates four businesses including his modern day communications parent company, Labyrinth35X; audio production company, Grass Fed Audio; digital content creation agency, West 35 Media. John Zimmel is also a performer himself of magic.

21-Year-Old Media Entrepreneur, John Zimmel, Captures Eye-Catching Videos for Extreme Sports Athletes

Young, unafraid, and outgoing entrepreneur, John Zimmel, produces eye-catching videos for extreme sports and has the personality to match.

John Zimmel is no ordinary 21-year-old. While other young people his age are out at bars, John Zimmel is running four businesses: Grass Fed AudioWest 35 MediaNameless Productions, and his parent communications company, Labyrinth35 X. John started filming in 2015-at 17-and quickly realized his passion and purpose. He’s worked with small and large companies alike, including General Electric and Samsung. Now, John continues to grow his business and persevere by making a name for himself in the extreme sports industry.

John is not afraid to get down and dirty. He’s right in the action of the athlete and sport. And he’s not just there for the thrill. John Zimmel is an energetic professional who’s on a mission to capture the very things that make extreme athletes so extreme.

“When it comes to extreme sports, you must be quick on your feet and remain aware of your surroundings at all times,” said John Zimmel, owner of Labyrinth35 X and its subsidiaries. “At Labrynth35 X, we know how to get right in the mix to capture the perfect shot and create the best post-production reel that highlights the athlete’s greatest strengths and most epic tricks.”

John recently worked with Pogo Sunt Team and the Guinness Book of World Records to capture the world record for longest pogo jump. He has also teamed up with World Champion Skimboarder, Austin Keen.

“It’s about creating engaging, high-impact content,” said John. “And when the athletes or team don’t have time to manage that content, we help with that too.”

When it comes to extreme athletes, promoting and growing a brand image doesn’t always make it to the top of the to-do list. John Zimmel and his highly creative team at West 35 Media ensures that clients have a full-scale plan of action to attract followers and increase recognition. Clients are consulted on brand growth, and through social media strategy, website design, content management and more, John Zimmel helps brands maintain top Google rankings and social influence. Some of his clients include DJ and music producer, Deoca, and Mark Peynado who is known for his drumming credits on NBC’s Late Night with Seth Meyers.

About John Zimmel

John Zimmel is a young, vibrant entrepreneur from Greenwich, CT who’s eager to take his clients’ brand recognition to the next level through social media strategies and high-quality digital content. He owns and operates four businesses including his modern-day communications parent company, Labyrinth35X; audio production company, Grass Fed Audio; digital content creation agency, West 35 Media; and his video production company, Nameless Productions. John Zimmel is also a performer himself of magic.

John Zimmel Explains his Position on Perseverance

John Zimmel

John Zimmel doesn’t wait around for things to happen. He makes things happen. John explains his stance, “If you’re not willing to put in the hours, you’re not going to succeed. There are a lot of people that DREAM BIG, and there are even more that TALK BIG, but what they fail to do is the work that it takes to DO SOMETHING BIG. If you’re sitting around on weekends or nights and you’re not spending hours pursuing a dream, then you’re like everyone else that just gets through life. These people go to work (where they usually hate their jobs), spend time with friends or family (which is important), but they live vicariously through someone else. Whether it’s through binging their favorite shows or aimlessly spending hours online or social media, the people that are not making it, are usually settling for the norm.

“If you’ve got a passion—if you’re good at something—you need to put the time into it to make it benefit you and others. Don’t get lazy. Get going, and turn your hobby, your passion, and your dream into reality.

“Don’t be afraid of failure. If your quest for success doesn’t turn out on the first try, you’re not alone. Many talented and successful entrepreneurs failed the first, second, and third time, but the differentiating factor is that they kept trying. Who cares if you fail? Don’t let naysayers hold you back. Why? Other people are not in control of your life and your destination, you are. And if they say negative things, it’s not your problem; it’s theirs. When you make big moves, unfortunately, some people get jealous because they are the ones sitting on their couch, wishing they dared to try.”

John Zimmel is a young entrepreneur running several media companies, and he knows firsthand that hard work always pays off. He firmly believes that everyone makes mistakes, but it’s what people do with the lessons that they’ve learned that makes the person who they are.

John Zimmel uses his ingenuity and creativity to generate business models that others are taking note of and replicating. John Zimmel owns Labyrinth35 X, which is a modern-day communications parent company that manages and operates West 35 Media and Grass Fed Audio. West 35 Media is a digital content creation agency. They have created websites for some talented people such as Mark Peynado (Drummer for Parson James), Deoca (DJ in Orlando, FL) and many more! West 35 Media also have helped some leading brands with social media marketing.

John Zimmel - Branding & Growth Tactics

John Zimmel’s Advice on Branding & Growth Tactics for Overall Social Media

John Zimmel does what all other successful business leaders do; he surrounds himself with talent, but not always in the physical sense. One of those talented individuals is the highly-regarded multimedia expert, Gary Vaynerchuk.

Gary Vaynerchuk is an entrepreneur, best-selling author, inspirational speaker, social media leader, and mentor to many aspiring entrepreneurs. Gary’s messaging fits with John Zimmel’s vision to the T, and recently, Gary posted an article titled, “The $1.80 Instagram Strategy To Grow Your Business Or Brand.”

In this analogy of growing your brand and business specifically through Instagram, John Zimmel points out that the foundational message can be used on all social media platforms, and in life in general. The principal message ties into the $1.80 referenced in the title. Basically, Mr. Vaynerchuck is suggesting the following:

  • Be a part of the conversation
  • Engage with similar mindsets and goal-oriented people
  • Leave Comments
  • DM
  • Be authentic and leave encouraging, thought-provoking messages or replies
  • Make Meaningful Connections
  • NEVER spam or clickbait your brand

Gary Vaynerchuck states, “The $1.80 Instagram strategy, which translates to leaving your personal .02 cents on the top 9 trending Instagram posts for 10 different hashtags that are relevant to your brand or business every single day. By the end, you haven’t just left your .02, but a full $1.80 of thoughts online in the specific category, niche, or industry you want to become a part of. I have always discussed how important it is, not only to build influence but to build community and become part of the conversation online.”

John Zimmel implements this $1.80 method into his Instagram, Twitter, Facebook, YouTube, and all other social media outlets, and real-world encounters. John uses hashtags and also search words depending on the platform in which he’s interested. John only connects when he feels empowered to do so.

John Zimmel said, “It’s not going to benefit you or your brand to connect or engage with individuals that you don’t respect or can’t stand behind. I ask myself if I would be comfortable talking to this person live, would I like to hang out with them, or would I want to exchange tips with them on a regular basis. However, if I believe there is a real connection to make, I make it without any hesitation.”

John Zimmel is a multimedia entrepreneur with several successful businesses in place. John has established himself as an ardent professional with a vision and plans for future development. He embraces new ideas and out-of-the-box thinking.